Founded by former Rutgers University award winning adjunct professor and veteran entrepreneur Ernest Ruffin, Jr, YES's mission according to Forbes Magazine is to create 10,000 entrepreneurs of color. We want to provide a business foundation skill set enabling particpants to start, secure and grow successful businesses.
 
YES Business Plan Challenge -
The organization specializes in  teaching middle, high school aged youth and adults the foundation of entrepreneurship and economic development. Ruffin's intent is to give people in underserved communities the tools to succeed in business and create economic opportunities for themselves and their communities. 4,000 plus students have participated in the YES Business Plan Challenges.