Founded by former Rutgers University award winning adjunct professor and veteran entrepreneur Ernest Ruffin, Jr, YES's mission is to teach youth grades 6-12 in urban areas nationwide, the Virgin Islands and Europe business and economic development and help them start or grow businesses.
 
YES Business Plan Challenge -
The organization specializes in  teaching middle and high school aged youth the foundation of entrepreneurship and economic development. Ruffin's intent is to give young people in underserved communities the tools to succeed in business and create economic opportunities for themselves and their communities. 4,000 plus students have participated in the YES Business Plan Challenges.